Customer Experience Benchmark

Assess how effectively your dealership creates customer confidence, delivers consistent customer experiences and manages opportunity progression.

This assessment takes approximately 5 minutes and is designed specifically for automotive dealerships. Your responses will help identify strengths, improvement opportunities and areas where customer experience may be affecting sales performance.

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A preview of the assessment. Your answers are not sent or stored yet.

The Customer Experience Benchmark open on a laptop, showing the first section of questions

  • Takes approximately 5 minutes

  • Designed for dealerships

  • Complimentary benchmark

  • Executive summary available

Benchmark snapshot

5 pillars to measure dealership performance

Automotive

Benchmark

72

/ 100

Sample dealership score

  • Experience Assessment
    84%Customer satisfaction
  • Opportunity Leakage
    12%Lost opportunities
  • Improvement Opportunities
    6Priority actions
  • Industry Comparison
    Top 25%vs peer dealerships

How Does Your Dealership Compare?

Using the findings from our mystery shopper study, we developed a Customer Experience Benchmark designed specifically for automotive dealerships.

The benchmark helps identify strengths, weaknesses and opportunities across customer experience, salesperson consistency and dealership performance.

Included

  • Benchmark Score
  • Experience Assessment
  • Opportunity Leakage Insights
  • Improvement Opportunities
  • Industry Comparison