Customers Don't Buy When They Find A Vehicle. They Buy When They Gain Confidence In Their Decision.
TrustDriver helps dealerships create more confident buyers by helping salespeople understand customers better, deliver more valuable experiences, and guide opportunities more effectively throughout the buying journey.
Watch TrustDriver In Action
Why Do 3 In 4 Buyers Continue Shopping After Leaving The Dealership?
Most dealerships assume opportunities are won or lost inside the showroom.
The reality is very different.
- Customers continue researching.
- Comparing alternatives.
- Seeking reassurance.
- Evaluating finance.
- Reading reviews.
- Discussing options with family and friends.
- The buying journey continues long after they leave the dealership.
Our mystery shopper study revealed a common challenge.
Many dealerships struggle to maintain visibility into the customer journey once the customer leaves.
See TrustDriver In Action
Watch how TrustDriver helps dealerships create more confident buyers, improve salesperson performance and deliver more consistent customer experiences.
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When Product And Pricing Are Similar, Experience Becomes The Differentiator.
Why experience matters
Customers can often purchase the same vehicle from multiple dealerships.
Pricing is frequently comparable.
Finance offerings are increasingly similar.
Trade-in advantages continue to narrow.
What winning dealerships do
The dealerships winning more opportunities are creating better customer experiences.
Helping customers feel understood.
Customers rarely remember every detail of a vehicle.
Helping customers make informed decisions.
They remember which dealership helped them feel confident in their decision.
Helping customers gain confidence.
Customers rarely remember every detail of a vehicle
They remember which dealership helped them feel confident in their decision.
Benchmark snapshot
5 pillars to measure dealership performance
Automotive
Benchmark
72
/ 100
Sample dealership score
- Experience Assessment84%Customer satisfaction
- Opportunity Leakage12%Lost opportunities
- Improvement Opportunities6Priority actions
- Industry ComparisonTop 25%vs peer dealerships
How Does Your Dealership Compare?
Using the findings from our mystery shopper study, we developed a Customer Experience Benchmark designed specifically for automotive dealerships.
The benchmark helps identify strengths, weaknesses and opportunities across customer experience, salesperson consistency and dealership performance.
Included
- Benchmark Score
- Experience Assessment
- Opportunity Leakage Insights
- Improvement Opportunities
- Industry Comparison
Every Dealership Has Top Performers. The Challenge Is Making Those Behaviours Repeatable.
The best salespeople consistently uncover valuable customer information, build trust, create confidence and deliver exceptional customer experiences. TrustDriver helps dealerships create greater consistency across teams while improving customer understanding and visibility.
Apply For Founding Dealership PilotBuilt Around How Customers Actually Buy
TrustDriver was developed using principles drawn from buyer psychology, sales performance research and real-world dealership behaviour.
The platform is designed around four critical stages that influence customer decisions.
- Understand
- Guide
- Engage
- Convert
Your CRM Stays.
Your Data Stays.
Your Process Continues.
TrustDriver was specifically designed to operate alongside existing dealership systems.
Customer information remains accessible inside your dealership environment while TrustDriver enhances visibility and customer experience delivery.
Customer Experience Intelligence For Automotive
TrustDriver combines customer intelligence, guided selling and dealership performance tools into a single platform.
Meeting Intelligence
Customer Profiles
Power-Up Calls
Vehicle Comparisons
Product Showcases
Buying Signals
Manager Visibility
Next Best Actions
Experience TrustDriver In Your Dealership
Evaluate TrustDriver using real customers, real opportunities and real salespeople.
Apply For Founding Dealership Pilot
The Future Of Automotive Sales Is Better Customer Understanding.
Discover how TrustDriver can help your dealership create more confident buyers, improve salesperson performance and deliver better customer experiences.